It would be best to consider hyping your business online when preparing your marketing plan. It's easier to gauge the success of online promotions, as you can compile data on the reaction to your advertisements. It can be more cost-effective than traditional publicity methods in newspapers or TV.
Online tools can help you build and develop ongoing relationships with your customers. These tools can also help you compose personalized messages to reach your targeted audience.
Here are simple ways of promoting your business online:
Blogging or creating an online diary to keep your customers up-to-date with your business.
Creating a newsletter for news associated with your business.
Developing or using mobile applications.
Emailing your contact list of customers to new products, promote events, sales, or services.
Engaging with customers through social media platforms like Facebook, Twitter, YouTube, or photo-sharing sites like Flickr.
Managing online customer feedback and reviews.
Optimizing your website for mobile devices.
Running banner ads linked back to your site on other websites, similar to ads you might see in a newspaper.
Using coupon sites or location-based marketing tools.
Using sponsored links or ads or pay-per-click (PPC) advertising allows your website to appear when customers type certain words into a search engine and generate visits to your website.