It would be best to consider hyping your business online when preparing your marketing plan. It's easier to gauge the success of online promotions, as you can compile data on the reaction to your advertisements. It can be more cost-effective than traditional publicity methods in newspapers or TV. 

Online tools can help you build and develop ongoing relationships with your customers. These tools can also help you compose personalized messages to reach your targeted audience.

Here are simple ways of promoting your business online:

• Blogging or creating an online diary to keep your customers up-to-date with your business.

• Creating a newsletter for news associated with your business.

• Developing or using mobile applications.

• Emailing your contact list of customers to new products, promote events, sales, or services. 

• Engaging with customers through social media platforms like Facebook, Twitter, YouTube, or photo-sharing sites like Flickr.

• Managing online customer feedback and reviews.

• Optimizing your website for mobile devices.

• Running banner ads linked back to your site on other websites, similar to ads you might see in a newspaper.

• Using coupon sites or location-based marketing tools.

• Using sponsored links or ads or pay-per-click (PPC) advertising allows your website to appear when customers type certain words into a search engine and generate visits to your website.

Also, consider this:

• Discover how to create a digital strategy for your business.

• Learn more about online marketing to promote your business.

• Read about social media marketing.

• Understand more about increasing website traffic and improving your search ranking (search engine optimization).

• Watch recorded webinars to learn about using Facebook for your business, advanced Facebook strategies, and content marketing for popular and emerging platforms

What online tools do you use for promoting your business online? Do you want to do this together? Reach out to us, and we'll share the inside scoop.